March-April 2016
UBER
Instagram
|
Total reach:
512.1
|
Engagement:
9.8K
|
Number of posts:
20
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Advertiser Platform
- Involve busy-living fashion- and lifestyle influencers.
- Choose content creators who have no car, but are travelling a lot.
- Dramatizing the difference between an expensive cab and the comfortable UBER fare which you can order with a click.
- Share the story of your travel - what is the background of your UBER ride?
- Highlight the easy-to-use features of the mobile app
- Share the exclusive promo code in your post copy and do not forget to mention it's validity date
- Catch the moment - take a self-portrait wherein you are just waiting for your ride
Successfully delivered the campaign message and the exclusive discount fare code in 30 days to 512,100 users and generated 9.8k likes.
- Promote user's app and it's exclusive trial fare reach at least 400,000 users on Instagram
- Deliver the promotional code that newly registered can redeem in the app for discount
- Generate engagement through content wherein influencers are waiting for their UBER rides
@czenekitti on instagram
@hedinke on instagram
@gorbepalko on instagram
@jennifer_kiralyfalvi on instagram
@bogiluca on instagram
@rosesandlaces on instagram
@wivyyy on instagram
@chloeknows on instagram