About You - Woohoo

Campaign period:

May, 2022

Brand name:

About You

Brand logo:

Platforms:

Instagram TikTok

Performance:

Total reach:

382K

Engagement:

-

Number of posts:

6 TikTok videos, 20 IG Stories

Services:

Managed Service

Campaign objective:

Inform about the extra 20% discount throughout the month. (even for already discounted products) Draw attention to 1 million customers.

Influencer tasks:

Make 2 videos:

1 intro: tell the news of 1 million customers and the huge action, show 1 new AboutYou outfit you just ordered
1 reminder: at least 1 week later a reminder of the promotion, show a second AboutYou outfit

Results:

Succesfully reached almost 400k people, informed the public extensively and effectively about the big sale, covering the target audience very well.

Deliverables:

Create an authentic content which suits you and your style
Inform about the 20% discount
Inform about 1 million customers worldwide
Show 2 AboutYou outfits

Highlights:

@soopfie on instagram

@csengevarga16 on instagram

@jazmin.hollosi on tiktok

Testimony (optional)

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