December 2022 - January 2023
World Athletics Championships
Instagram
Facebook
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Total reach:
500K
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Engagement:
39K+
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Number of posts:
24
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Managed Service
Create content that promotes the World Athletics Championships, mobilises the audience and encourages ticket purchases.
- Creating Posts and Stories: focus on encouraging ticket purchase.
- Creating Posts and Stories: focus on everyday heroes sport challenge.
- Convey the message: achieve positive behaviour change, get everyday heroes to move more, enjoy exercise and do it regularly.
Successfully reached 500 000 people and created outstanding, quality contents that promoted the World Athletics Championships Hungary and encouraged people to exercise more.
- Raise public awareness of the biggest sporting event in the country's history;
- Encourage the public to attend in person and to buy tickets;
- Show people that athletics is not as far away from everyday life as many people think, everyday heroes - if not breaking world records - are still athletic (running, walking)
- Draw attention to the hetkoznapihos.hu website, with a 50% discount on ticket prices for those who take part in one of the sporting events listed on the website
- Highlight the fact that the ticket is also an excellent Christmas gift
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