Bucketlist

Campaign period:

June-August 2017

Brand name:

Aperol Spritz

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

393.7K

Engagement:

7K

Number of posts:

7

Services:

Advertiser Platform

Campaign objective:

Representing the great feeling when you leave your comfort zone and doing something unusual.
Raise awareness on the online Aperol's challenge.

Influencer tasks:

Involve lifestyle influencers between 18-30,
Create a specific content about one of the Aperol's challenges
Represent the "Dolce Vita" lifestyle
Raise awareness of the Aperol bucket list game

Results:

Successfully delivered the brand message in 30 days to 393,700 users and generated more than 7,000 likes.

Deliverables:

Promote Aperol's brand and the Aperol bucket list challenge
Deliver key message to the 18-30 core audience - '" Dolce Vita life spirit and all year round summer"
Reach at least 300k users on Instagram
Generate authentic content about having an Aperol spritz in a sunny atmosphere

Highlights:

@czenekitti on instagram

@smizedivat on instagram

@nnoemi on instagram

@wivvvy on instagram

Testimony (optional)

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