2 Billion Bees Project

Campaign period:

January 2020

Brand name:

BeeRole Foundation

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

557K

Engagement:

9.5K

Number of posts:

11

Services:

Advertiser Platform

Campaign objective:

Creating buzz around the project aiming to create home for 2 billion bees by working with influencers who can authentically promote the importance of donations.

Influencer tasks:

Communicate the objective of the project and the importance of it
Highlight the fact that they donated as well
Use the #twobillionbeesin2020, #SaveTheBeesIn2020, #beerole hashtags

Results:

Successfully spread the foundation's message reaching 557k users on Instagram.

Deliverables:

Raise awareness of the topic
Increase the donations
Involve lifestyle influencers with interest in environmental matters

Highlights:

@djmissyjay on instagram

@catstagramca on instagram

@arthungry on instagram

@sparbiero89 on instagram

Testimony (optional)

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