Shake up your morning

Campaign period:

February-March 2018

Brand name:

Danone

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

68.6K

Engagement:

7K

Number of posts:

4

Services:

Advertiser Platform

Campaign objective:

Involve influencers between 18-30
Raise awareness on the online game of Actimel
Create a content as a photo series
Engage their followers to take part in the action

Influencer tasks:

Create content with one of their favourite Actimel drink
Generate buzz around the new promotion of Actimel
Show the morning routine with an Actimel product in a photo series
Use #ACTIMEL, #SHAKEUPYOURMORNING and #STAYSTRONG hashtag and link @actimelhu

Results:

Succesfully delivered the brand message in 4 weeks to 68k users and generated more than 7,000 likes.

Deliverables:

Promote the Actimel morning drink
Increase the brand awerness
Involve authentic, lifestyle- and food/drinks influencers with huge follower base
Reach at least 60k users on Instagram

Highlights:

@Editke on instagram

@fit.love.reka on instagram

@paulsonati on instagram

@zsofistein on instagram

Testimony (optional)

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