January-February 2018
Dove
Instagram
|
Total reach:
857K
|
Engagement:
30.9K
|
Number of posts:
8
|
Advertiser Platform
Raise awareness of the importance of preventing armpit sweating. Show the great role of clean armpits in case of women confidence
- Show that armpits are not taboo
- Raise awareness of how useful the new Dove deodorant can be
- Create a spontaneous, positive and honest content about
- Use #DOVE, #DOVEDEO and #REALBEAUTY hashtags; Product had to be visible on the content
Successfully delivered the brand message in 1 month to 856k users and generated more than 30,000 likes.
- Raise awareness of the Dove products
- Demonstrate the importance of armpit caring
- Break the taboo around the topic of armpit
- Involve authentic, gastro-, sport -and health-focused influencers
- Reach at least 800k users on Instagram
@szabinea on instagram
@alexapallagi on instagram
@enikotothcom on instagram
@avianarahl on instagram
@shinyandnew on instagram
@szilvaglam on instagram
@tapaiszabina on instagram
@pinter_adrienn_ada_official on instagram