Fanta - Building a colourful community

Campaign period:

May 2022

Brand name:

Fanta

Brand logo:

Platforms:

Instagram TikTok

Performance:

Total reach:

172K

Engagement:

39K

Number of posts:

5

Services:

Managed Service

Campaign objective:

Inform about the new flavour (GRAPE) and increase brand awereness while building a "colorful community" together.

Influencer tasks:

Create 1 or 2 contents
To intorduce the new product and spread the "colorful community vibe" as a colorful people
To suggest understanding about everybody is different.
To help people dare to show their difference in a good way.

Results:

Succesfully reached more than 170K people only with 3 influencers . This campaign contained more stories than posts, and it has been proved that it is a succesfull way for promoting products too - it feels more exclusive.

Deliverables:

Create an authentic content which suits you and your style
1 picture (Whisperton - 2)
1 video (Lady Szomjas) about how Fanta make your life color- and joyful

Highlights:

@whisper_ton on instagram

@kitticsecse on instagram

@ladyszomjas on tiktok

Testimony (optional)

Company logo:

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