Forbes Life

Campaign period:

January-November 2017

Brand name:

Forbes Magazine

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

438.5K

Engagement:

299.1K

Number of posts:

9

Services:

Advertiser Platform

Campaign objective:

Involve lifestyle influencers who can authentically represent the brand values.
Motivate followers to try out the new magazine and introduce an article to make the Forbes Life more attractive.

Influencer tasks:

Promote and boost Forbes Life
Share a personal expression about the magazine
Use #FORBESHUNGARY hashtag
Create content in an average life situation

Results:

Successfully delivered the brand message in 2 months of the year to 438,600 users and generated more than 8,300 likes.

Deliverables:

Raise awareness of the Forbes Life
Make buzz around the new magazine
Involve authentic lifestyle-focused influencers
Reach at least 400K users on Instagram

Highlights:

@shinyandnew on instagram

@zorapalkovics on instagram

@szilvaglam on instagram

@avianarahl on instagram

Testimony (optional)

Company logo:

Company:

Job title:

Person:

Quote: