Frostino

Campaign period:

June-August 2017

Brand name:

Costa Coffee

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

634.9K

Engagement:

34.8K

Number of posts:

28

Services:

Advertiser Platform

Campaign objective:

Involve food, fashion and lifestyle influencers between 18-30, preferably women
Create a vivid, summerish visual word which includes a Costa Coffee Store or its surroundings
Represent the joy of having an ice cold treat on a hot summer day
Highlight the flavour and its taste at first sip

Influencer tasks:

Motivate followers to try out Costa Coffee's Frostino

Results:

Successfully delivered the brand message in 30 days to 634,900 users and generated more than 34,800 likes.

Deliverables:

Promote Costa Coffee's brand new iced blended Frostino variants - Caramel Fudge, Belgian Chocolate, Strawberry & Cream
Deliver key message to the GN18-30 core audience - 'This is the ultimate sweet treat for the summer. This is icy blended beverage perfection. This is the Frostino.'
Reach at least 600 k users on Instagram
Generate authentic content about having a Frostino at Costa Coffee Store in Budapest

Highlights:

@rekahardy on instagram

@alexyvivilifestyle on instagram

@wheelchairguy on instagram

@dorkamakk on instagram

Testimony (optional)

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