Game of Thrones

Campaign period:

April 2016

Brand name:

HBO

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

515K

Engagement:

12.1K

Number of posts:

9

Services:

Advertiser Platform

Campaign objective:

Promote the new season of Game of Thrones by using a unique, face changer application. Create a special content for the fans.

Influencer tasks:

Promote the new season of Game of Thrones by using the mobile application
Highlight the exact date of the new episode's launch
Use #GotSeason6 hashtag
Use the filter of the mobile application on the Instagram photo

Results:

Succesfully delivered the brand message in 7 days to 514,096 users and generated more than 12,100 likes.

Deliverables:

Generate buzz around the launch of the Game of Thrones mobile application
Involve authentic Game of Thrones fans
Engage their followers
Reach at least 500k users on Instagram

Highlights:

@yemricsi on instagram

@lakatoslevente on instagram

@vfruzsi on instagram

@czenekitti on instagram

Testimony (optional)

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