February-March 2017
H&M
Instagram
Total reach:
367K
Number of posts:
8
Advertiser Platform

Representing how easy is it to hand garments in H&M shops and raising awareness for the reward coupon with fashion influencers.

  • Communicate to followers that they can bring their unwanted garments and textiles to any H&M store
  • Highlight that the initiative will be an always-on activity in all H&M stores
  • Promote that costumers get a H&M voucher for each bag of garments
  • Use #HM and #CloseTheLoop hashtags; H&M logo had to be visible on the content

Succesfully delivered the brand message in 7 days to 366,995 users and generated more than 6,300 likes.

  • Widen the spectrum of the programs - show all the faces of the Island of Freedom
  • Generating mobile app downloads
  • Communicate the brand message: #Freedom
  • Daily 1 post on Sziget about the adventure
  • Reach at least 1,000k users on Instagram in U.K. and Hungary

@natinstablog on instagram

@laylapanam on instagram

@phaseofrobyn on instagram

@kmosakowski on instagram