December 2016
ERSTE Bank
Instagram
Total reach:
590.3K
Number of posts:
13
Advertiser Platform
  • Involve influencers with  high follower count
  • Pick up opinion leaders who have a dog or planning to adopt one
  • Communicate the CSR action as a unique way of charity
  • Drive users to the pop-up landing page where all the Airbnb profiles listed
  • Choose a dog or more you would like to help
  • Share at least one official bio card visual we've provided
  • Mention the pop-up site's URL in your post description
  • Engage your followers - react on any comment you will get regarding the CSR activity

The CSR campaign has reached 590K users on Facbook & Instagram. What's more, thanks to the influencers the campaign successfully achieved its no. 1 goal - helped rehome shelter dogs!

  • Help to spread the campaign's message with promoting the exclusive chance of 'meeting & adopting' in social media
  • Highlight the importance of adopting a dog
  • Represent each dog of the campaign - share their bios
  • Generate earned impressions amongst followers on Facebook and Instagram

@chloeknows on instagram

@lakatoslevente on instagram

@csanyipisti on instagram

@lottikovari on instagram