May 2020  
HPB Bank 
Instagram
Total reach:
325.2K
Number of posts:
11
Advertiser Platform

Promoting the digital channels of HPB: use the online platforms of the bank for a faster and easier solution that is even safer in times of a pandemic. Gathering more users to the bank's application while raising brand awareness at the same time. 

  • Highlight that online banking is the safest solution during the COVID-19 pandemic and HPB 
  • Present some of the channels, tools the bank provides
  • Use the #StrongerTogether  and #ForCroatiaTogether hashtags
  • Make the screen of HPB's digital channels visible

Successfully raised brand awareness and the number of users on the online banking platforms of HPB.

  • Raise awareness of HPB and their digital banking option
  • Demonstrate the importance of sticking together in hard times, showing how much the brand takes the pandemic seriously
  • Increase brand loyalty 
  • Involve authentic lifestyle influencers
  • Reach at least 300k users on Instagram

@anaradisic on instagram

@ecija_ivusic on instagram

@brita0507 on instagram