Rimmel London - Glamour

Campaign period:

4th & 5th of April, 2022

Brand name:

Rimmel London

Brand logo:

Platforms:

Instagram TikTok

Performance:

Total reach:

582K

Engagement:

52.8K

Number of posts:

4

Services:

Advertiser Platform

Campaign objective:

To boost the sales of particular Rimmel London products on a shopping marathon weekend, called Glamour Days. The main objective was to increase the purchase of the Rimmel Lasting Finish 25h foundation, Multitasker concealer and Wonder'Extension mascara.

Influencer tasks:

Show the application of the products with the use of Rimmel's music.
Highlight & recommend the coupons in the magazine.
Create an everyday make up look video with the products, with before & after shoot.
Mention the key benefits of each product.

Results:

Successfully reached more than half million people and engaged 53K people with 2 TikTok and 2 IG videos.

Deliverables:

Raise brand awareness through a video with the Kind and Free products
Show authenticity by not using any filters
Increase sales by informing about the new Kind and Free product family's ingredients
Increase Customer Satisfaction by informing about Glamour coupon discount

Highlights:

@makkadriennofficial on instagram

@whisperton on instagram

@makkadrienn on tiktok

@whisperton on tiktok

Testimony (optional)

Company logo:

Company:

Job title:

Person:

Quote: