21st of May, 2022
LEGO
Instagram TikTok
Total reach:
55K
Number of posts:
2
Advertiser Platform

Raise brand awareness and communicate about World Creativity and Innovation Day with the newest LEGO called Dots. 

  • Send an inspiring and motivating message using the Lego Dots message board. 
  • Share a positive story of their own life. 
  • All of the above in one Instagram story and one Instagram post. 

Successfully reached 55K people with only 2 contents and connected the brand with a positive movement.

  • Raise brand awareness with showing the product on the photos. 
  • Strengthen consumer relationship by involving emotions and personal stories. 
  • Increase sales by using authentic influencers in the campaign, who show that LEGO has no age & gender limit. 

@vfruzsi on instagram