Pizza Forte - Bring home the feeling

Campaign period:

April, 2022

Brand name:

Pizza Forte

Brand logo:

Platforms:

Instagram TikTok

Performance:

Total reach:

1.5M

Engagement:

160K

Number of posts:

16

Services:

Managed Service

Campaign objective:

To increase brand popularity within the campaign idea 'Bring home the feeling' - you can bring the joy and the taste of the perfect pizza home and enjoy it with your friends.

Influencer tasks:

Highlight the outstandingly good taste of Pizza Forte pizzas
Show different consumer situations - different venues & different companions
Promote the home delivery feature of the brand

Results:

Successfully engaged 70K people on Instagram with 9 post and 90K people on TikTok connected the brand with a positive movement.

Deliverables:

Build a stronger community for Pizza Forte
Strengthen consumer emotions by involving personal stories in the communicational
Encourage UGC creation among users to make the videos go viral

Highlights:

@benedeknagy on instagram

@whisperton on instagram

@timella on tiktok

Testimony (optional)

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