I love my city

Campaign period:

June 2017

Brand name:

Ballantine's

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

286.1K

Engagement:

7.8K

Number of posts:

8

Services:

Advertiser Platform

Campaign objective:

Creating content with a local flavour. Place the highlighted special edition of Ballantine's on the photo with Influencers' favourite city as a background. Promote the online game.

Influencer tasks:

Promote Ballantine's limited "I love my city" edition
Motivate followers to play with the online game
Use #ILOVEMYCITY and #BALLANTINESCITY hashtags
Product needs to be implemented on the centre of the content

Results:

Succesfully delivered the brand message in 2 weeks to 286k users and generated more than 7.8k likes.

Deliverables:

Increase brand loyalty by local specific limited edition
Make the new online Ballantine's game popular
Involve authentic, fashion -, travel- and lifestyle micro influencers
Reach at least 250k users on Instagram

Highlights:

@hedinke on instagram

@annavasony on instagram

@szabinae on instagram

@memkollektor on instagram

Testimony (optional)

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