#everyonecantravel

Campaign period:

January 2020

Brand name:

a&o Hostels

Brand logo:

Platforms:

Instagram TikTok

Performance:

Total reach:

248K

Engagement:

45.3K

Number of posts:

25

Services:

Advertiser Platform

Campaign objective:

Increase sales during the low season in the hospitality industry with a New Year campaign generating at least a total reach of 200K with an Instagram-TikTok integrated campaign.

Influencer tasks:

Motivate followers to travel using the campaign's coupon code
Show the excitement of travelling to inspire them
Use the #everyonecantravel hashtag

Results:

Generated a reach of almost 250K with an engagement of 45K.

Deliverables:

Generate sales with the 'welcome2020' coupon code
Involve the most authentic travel and lifestyle influencers
Focus on the experience of traveling rather than just the accommodation itself

Highlights:

@cloe_cj on instagram

@reynardpom on tiktok

@sorry.wrongera on instagram

@reynardpom on tiktok

Testimony (optional)

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