Fructis Hair Food

Campaign period:

August 2020

Brand name:

Garnier

Brand logo:

Platforms:

Instagram TikTok

Performance:

Total reach:

331K

Engagement:

56K

Number of posts:

7

Services:

Advertiser Platform Managed Service

Campaign objective:

Create a buzz around the launch of a brand new sustainable and natural product line called Hair Food.

Influencer tasks:

Educate followers about the sustainable packaging of the product
Highlight fruits as the motif of the campaign and the main ingredient
Create a small tutorial on how to use it and don't be afraid to go bananas :)
Use the #garnierhairfood hashtag

Results:

Successfully reached more than 300k users with only 5 content creators with a high engagement rate on Instagram and TikTok.

Deliverables:

Educate potential clients about the brand's sustainability consciousness
Cherry-pick beauty, fashion and lifestyle influencers with a follower base composed by women mainly
Create a great buzz around the launch

Highlights:

@toppdorina on instagram

@inezhilda97 on instagram

@toppdorina on instagram

@andilaudon on instagram

Testimony (optional)

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