Movember

Campaign period:

November 2019

Brand name:

Jameson Irish Whiskey

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

420.2K

Engagement:

6.7K

Number of posts:

121

Services:

Advertiser Platform Managed Service

Campaign objective:

Understand the target group and engage them by finding a trend they care about to build strategic partnerships.

Involve influencers who best fit the topic.

Influencer tasks:

Participate in the campaign and create unique content
Inspire their followers to take part as well
Emphasize the good cause behind the movement

Results:

Successfully reached over 400K users on Instagram while building a positive image for the brand and raising more than 2,500 USD for charity.

Deliverables:

Launch a national campaign in 7 cities
Collaborate with 14 barbershops and up to 100 barbers
Raise awareness of the brand by associating it with a popular trend and a good cause

Highlights:

@dnielfekete on instagram

@nebald_oliver on instagram

@toppdorina on instagram

@zozokempf on instagram

Testimony (optional)

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