Campaign period:
May 2017
Brand name:
SPAR
Brand logo:
Platforms:
Instagram
Performance:
Total reach:
706K
Engagement:
14.5K
Number of posts:
8
Services:
Advertiser Platform
Campaign objective:
Involve
influencers between 18-30
Raise awareness
on the loyalty program of Jamie Oliver
Create
content with the coupon booklet
Engage their followers
to take part in the action
Influencer tasks:
Create
content with one of the Jamie Oliver's tool or the booklet
Generate
buzz
around the new promotion of SPAR
Use
#SPARHUNGARY
hashtag and link
http://sparhuseg.hu/jamie-oliver/
Results:
Succesfully delivered the brand message in 3 weeks to
700k
users and generated more than
14,500
likes.
Deliverables:
Promote
the Jamie Oliver loyalty program
Increase
the brand loyalty among the consumers
Involve
authentic, lifestyle- and food/drinks influencers with huge follower base
Reach
at least
600k
users on Instagram
Highlights:
@royalszabi on instagram
@numbava on instagram
@lakatoslevente on instagram
@smizedivat on instagram
Testimony (optional)
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