Jimmy's Iced Coffee

Campaign period:

June 2018

Brand name:

Jimmy's

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

168K

Engagement:

2.3K

Number of posts:

4

Services:

Advertiser Platform

Campaign objective:

Creating positive brand associations highlighting its cheerful and colorful nature.

Influencer tasks:

Create authentic and natural pictures where the product and the scenario of its consumption are both seen
Highlight the brand's light, colorful and bright style
Use the #GoGetSome, #KeepYourChinUp and #KYCU hashtags

Results:

Successfully reached 168K users on Instagram communicating in the most authentic way.

Deliverables:

Raise brand awareness emphasizing its bright, fun personality
Increase sales
Involve lifestyle influencers with the most natural style

Highlights:

@ninjabharucha on instagram

@nibblingldn on instagram

@alwaysfrwrd on instagram

@sparbiero89 on instagram

Testimony (optional)

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