Hush Lush

Campaign period:

2018

Brand name:

Lush

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

1.292M

Engagement:

43.9K

Number of posts:

28

Services:

Advertiser Platform

Campaign objective:

Raise awareness of the brand and the option of purchasing Lush products online.
Show the main features of the product and give honest recommendations to the followers.

Influencer tasks:

Raise awareness of how useful the new Lush product is and how easy it is to order online
Create a spontaneous, positive and honest content about
Use #HushHushLushLush
Make the product visible on the content

Results:

Successfully delivered the brand message in 7 countries to 1,292K unique users and generated almost 44,000 likes.

Deliverables:

Raise awareness of this particular Lush product that is only available online
Demonstrate the importance of self-care
Involve authentic, lifestyle -and beauty-focused influencers
Reach users on Instagram in different European markets and Singapore

Highlights:

@marinaokay on instagram

@michaelaberdaga on instagram

@ethieen on instagram

@tessaleffring on instagram

Testimony (optional)

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