December 2019 - June 2020  
Madame Alexander
Instagram
Total reach:
310K
Number of posts:
5
Advertiser Platform

Representing the main value and mission behind the brand: Dolls are meant to be played with and loved, so that it teaches little kids about meaningful relationships. By doing so, raising brand awareness working with mom and lifestyle influencers. 

  • Highlight the fact that the dolls are great for imaginative play
  • Show the product with the kids playing, demonstrating its many variations
  • Use the #MadeByMadame hashtag
  • Make the product visible on the content with the most important messages in the description

Raised brand awareness, reached over 310k users and generated more than 4,800 likes.

  • Raise awareness of Madame Alexander
  • Demonstrate the joy the product mean to kids
  • Increase brand loyalty
  • Involve authentic mom influencers with little girls
  • Reach at least 300k users on Instagram

@tribeandus on instagram

@kiddoadventures_ on instagram

@elsie_and_freya on instagram

@gingerlillytea on instagram

@olkafiolka on instagram