Oktober 2019
Lotte 
Instagram TikTok
Total reach:
854k
Number of posts:
33
Advertiser Platform Managed Service

Support Milkis' launch in a European market, which is a very successful Korean brand from Lotte Corporations. Because the product is not an ordinary drink for the target market, education and try-out incentives were key elements of the strategy. 

  • Highlight the fun and young brand personality of Milkis
  • Educate potential customers about this new, unique product
  • Create both photo and video based contents

Milkis' integrated campaign generated more than 854k organic reach cooperating with both Instagram and TikTok influencers. 

 


  • Build trust and awareness on the new market 
  • Involve Instagram, TikTok influencers that can speak to generation Z effectively 
  • Create a buzz around the launch reaching at least 800k users

@gldorottya on instagram

@whisper_ton on instagram

@benuofficiaal on instagram

@f_mollii on instagram