Words that matter

Campaign period:

March 2018

Brand name:

Penguin Books

Brand logo:

Platforms:

Instagram

Performance:

Total reach:

102.5K

Engagement:

5.2K

Number of posts:

7

Services:

Advertiser Platform

Campaign objective:

Spread the message of an important item of Pinguin's product portfolio while building brand awareness.

Influencer tasks:

Create authentic and natural content where the books are visible
Highlight the importance of teaching young women about the great female leaders
Use the #PressforProgress and #IWD hashtags

Results:

Successfully reached more than 102K users on Instagram and generated 5.2K likes with only 7 posts.

Deliverables:

Raise brand awareness featuring one of Pinguin's books, the Little Leaders by Harrison
Increase sales online
Involve lifestyle influencers with personal message and interest in learning and educating about bold women in black history

Highlights:

@motherhood_rx on instagram

@neffyfrofro on instagram

@motherhood_rx on instagram

@motherhood_rx on instagram

Testimony (optional)

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