2022 November-December
Pepsi
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Total reach:
34M+
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Engagement:
11.2M UGC
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Number of posts:
100+
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- Engage TikTok's Gen Z audience in a meaningful way
- Raise awareness of the new, stronger Pepsi
- Encourage users to try the new Pepsi
- Use the 'The new Pepsi hit me like' original jingle
- Use the branded filter of Pepsi to showcase their own perspective of what the new taste feels like
- Encourage their followers to participate in the challenge
- TODO: Reach at least 250k users on Instagram
Successfully encouraged the young audience of TikTok to participate in the challenge, driving them to try the new taste
- 11.2M+ User-generated content
- 2.4M+ Branded-filter plays
- 8.9B+ combied views on the challenge videos
- over 34M people reached with 105 influencers
@young_stuners on instagram
PepsiCo
Senior Marketing Manager
Umer Sohail
We could not have imagined the kind of engagement we were able to drive with this campaign with the Gen-Z audience on Tiktok. We developed a simple yet effective hashtag challenge using a clutter breaking creative that reached a staggering 98% of the TikTok audience. The response from content creators was phenomenal. This campaign has set the bar very high & we look forward to breaking our own record with subsequent campaigns.