Step back into the '80s

Campaign period:

March 2020 - June 2020

Brand name:

Puma

Brand logo:

Platforms:

Instagram TikTok

Performance:

Total reach:

1M

Engagement:

236K

Number of posts:

13

Services:

Advertiser Platform Managed Service

Campaign objective:

Eye-catching contents that engage young consumers and present Puma's brand new collection: Puma Rider Sneakers.

Influencer tasks:

Present the new 80s style collection of Puma to potential costumers
Appear as brand ambassadors in case of Jazmin and Ton
Radiate the retro style and feeling while using the product

Results:

The campaign's 7 TikTok videos generated more than 1M organic views and 190k engagement, while its 6 Instagram posts 46k likes.

Deliverables:

Present a variety of contents in form of videos and pictures
Involve Instagram, TikTok influencers as well as identify brand ambassadors
Use #puma in the discription

Highlights:

@jazmin.hollosi_official on instagram

@bankibeni on instagram

@whisper_ton on instagram

@nagyanette on instagram

Testimony (optional)

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