Campaign period:
June 2018
Brand name:
Schwarzkopf
Brand logo:
Platforms:
Instagram
Performance:
Total reach:
972K
Engagement:
23.9K
Number of posts:
11
Services:
Advertiser Platform
Campaign objective:
Raise awareness
of the brand's new look and ingredients.
Show
the main features of the product and give honest recommendations to the followers.
Work
with credible influencers involved in beauty-related topics.
Influencer tasks:
Point out
the main characteristics of the products
Present
the new design
Use
#createyourhairlovestory
Results:
Reached almost
1,000k
unique users and generated more than
23,000
likes.
Deliverables:
Make
some noise around the new design of Gliss Kur, one of the love brands of Schwarzkopf
Demonstrate
the features of Gliss Kur products
Involve
mostly lifestyle and beauty influencers
Highlights:
@estie_official on instagram
@bernadett_v on instagram
@ditke on instagram
@czenekitti on instagram
Testimony (optional)
Company logo:
Company:
Job title:
Person:
Quote: