Campaign period:
2021 July
Brand name:
Surf Excel
Brand logo:
Platforms:
Instagram
Performance:
Total reach:
3.1m
Engagement:
1.8m
Number of posts:
35
Services:
Advertiser Platform
Campaign objective:
Involve
female lifestyle influencers between 18-35
Create
a video highlighting the ease of use
Select
35 content creators who can make the most creative content with the highest quality
Influencer tasks:
Create a custom video using Surf Excel Detergent
Educate audiences how liquid is easy to use and effective
Results:
Massive 50%+ average engagement achieved compared to the 10% industry average.
Content Appeal was very high as it spread organically to non-followers also.
Deliverables:
Raise awareness for Surf Excel Liquid
Promote Surf Excel Liquid amongst new generation
Involve authentic lifestyle-focused influencers
Reach at least 3M users on Instagram
Highlights:
@zaraa.dar on instagram
@patangeer on instagram
@meruub on instagram
@nylarajah on instagram
Testimony (optional)
Company logo:
Company:
Job title:
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