The first - and in most cases the hardest - step of creating a successful Influencer campaign is choosing the right influencers: the pool of influencers is almost infinite & is growing day by day, so how do we select the most optimal and fitting ones? 

For effectiveness, we need data - this is a statement that’s unquestionable and proved many times. This is no different in the case of Influencer marketing. We need software that can assess the performance of digital creators based on their followers & their activity on a particular platform, so we can see behind their content and decide if they are truly fitting to be in our campaign! 

For a campaign that will surely bring results, we need to pay attention to the followings:

• Follower credibility: how much of their followers are fake? 
• The demographic data is matching our desired target audience - gender, age group, etc. 
• Average engagement rate of their posts are between 5-10%.
• There are comments and shares on their posts besides likes - ‘cause we need the interactions to see true results. 
• And of course the outlook: is the influencer and his or her contents brand fit? 
  
  

We know that collecting all these information about a creator is time consuming - especially because nowadays it is very rare that brands are working with only one Influencer. So what’s the solution? 

Of course Post For Rent has one! Our X-ray tool was made particularly for this purpose. Besides all the essential data of any Influencers’ any profile, you can see the Influencers brand affinity, followed brands and so many interesting facts with just one click. 

This is only a very thin slice of all the advantages that comes with joining Post For Rent: be our client for Influencer Marketing campaigns, use our advanced technology tools on your own - or even become our Global Partner Network with your own assets.