The first - and in most cases the hardest - step of creating a successful Influencer campaign is choosing the right influencers: the pool of influencers is almost infinite & is growing day by day, so how do we select the most optimal and fitting ones? 

Influencer marketing campaign how to's

It is easy to get lost in the ocean of platforms, data and campaign types. How do you know which influencer marketing campaign type is the best choice for your campaign goals, which platform to choose or what makes a catchy but effective brief?