Measuring the impact of an influencer marketing campaign can be a complex task. However, one metric that stands out when it comes to assessing its success is the engagement rate. In this blog post, we will dive into why engagement rates are crucial in influencer marketing, pinpointing the platforms that boast the highest rates and uncovering whether an influencer's following size affects their engagement rates.

Get ready to unlock the secrets behind an effective influencer marketing strategy!

As the world of digital marketing continues to evolve, influencer marketing is becoming an increasingly important part of any successful marketing strategy. At Post For Rent, we are dedicated to staying ahead of the curve and keeping our clients informed on the latest trends in influencer marketing.

In today's digital age, access to data is essential in order to make informed decisions for your clients and your organisation as well. However, a manually working influencer marketing agency or department faces an immense administrative burden. Therefore, data-driven Influencer Marketing is key to achieving better ROIs for your clients.

After selecting the perfect Influencers for your campaign (for which we also prepared some help, read it here), an appropriate brief is the second step to make the project successful & effective. 

The first - and in most cases the hardest - step of creating a successful Influencer campaign is choosing the right influencers: the pool of influencers is almost infinite & is growing day by day, so how do we select the most optimal and fitting ones? 

Interview with Sofía Pozuelo

Our series of Influencer stories aimes to give you a glimpse into the world of content creators: their workdays, aspirations and struggles. The more you know the people you collaborate with, the more effective the communication is, and the better the campaign results are going to be. 

This article’s protagonist is Sofía Pozuelo, Spanish content creator from sunny Madrid specialized in travel and lifestyle. After completing her college degree in journalism and digital communication she gave into her passion for travelling and getting to know new cultures, continuously documenting her trips in her blog. Soon enough she was able to make a living working as a travel influencer. 

Influencer marketing campaign how to's

It is easy to get lost in the ocean of platforms, data and campaign types. How do you know which influencer marketing campaign type is the best choice for your campaign goals, which platform to choose or what makes a catchy but effective brief? 

Last time we met here at our 'Best of' section we discussed the case of Jameson, creative concepts and partnerships. Now its Puma's turn to show us how it's done! We already mentioned their 80's style campaign in one of our short case studies, at least as far as figures go, but never did we go deep into the strategy and execution, nor did we mention the main point here: what can this project teach us about integrated campaigns?