Best of case studies - Puma's integrated marketing campaign

Sep 21, 2020 10:12:37 AM / by Mariann Takács posted in engagement, influencer marketing campaign, integrated marketing communication, reach, social media, puma

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Last time we met here at our 'Best of' section we discussed the case of Jameson, creative concepts and partnerships. Now its Puma's turn to show us how it's done! We already mentioned their 80's style campaign in one of our short case studies, at least as far as figures go, but never did we go deep into the strategy and execution, nor did we mention the main point here: what can this project teach us about integrated campaigns? 

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