Beyond Likes & Shares: The True Value of Engagement Rate in Influencer Marketing

Sep 12, 2023 11:12:26 AM / by Boglarka Feher posted in influencer marketing, engagement, influencer marketing campaign, influencers, engagement rate

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Measuring the impact of an influencer marketing campaign can be a complex task. However, one metric that stands out when it comes to assessing its success is the engagement rate. In this blog post, we will dive into why engagement rates are crucial in influencer marketing, pinpointing the platforms that boast the highest rates and uncovering whether an influencer's following size affects their engagement rates.

Get ready to unlock the secrets behind an effective influencer marketing strategy!

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Best of case studies - Puma's integrated marketing campaign

Sep 21, 2020 10:12:37 AM / by Mariann Takács posted in engagement, influencer marketing campaign, integrated marketing communication, reach, social media, puma

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Last time we met here at our 'Best of' section we discussed the case of Jameson, creative concepts and partnerships. Now its Puma's turn to show us how it's done! We already mentioned their 80's style campaign in one of our short case studies, at least as far as figures go, but never did we go deep into the strategy and execution, nor did we mention the main point here: what can this project teach us about integrated campaigns? 

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Industry Chronicles - Measuring conversion in the Beauty Industry

Sep 16, 2020 1:57:54 PM / by Mariann Takács posted in beauty, brand awareness, conversion, engagement, influencer marketing campaign

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After our Fashion industry overview, we move on to another bestseller topic in influencer marketing: beauty products and social media marketing has a very special bond, and soon you will see why. 

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