After our Fashion industry overview, we move on to another bestseller topic in influencer marketing: beauty products and social media marketing has a very special bond, and soon you will see why. 

Influencer marketing can be criticized in some aspects - just like any other industry. One of the biggest and most exciting questions in the world of social media is the authenticity of the contents we are exposed to day by day and its effect on the campaign results. So what's up with that? 

An original concept, a mutually beneficial partnership and a couple of devoted brand ambassadors = a great buzz around the brand with higher engagement rate than ever before in the history of the brand.