Mariann Takács
Recent Posts
Create your own plan - the most flexible pricing structure ever!
Jan 12, 2021 11:48:04 AM / by Mariann Takács posted in influencer marketing, social media, content creator, pricing, subscription
Our favourite Holiday content - It's beginning to look a lot like...
Dec 16, 2020 10:49:07 AM / by Mariann Takács posted in influencer marketing, social media, content creator, digital marketing, christmas, holiday
Christmas! Yes, it is officially time to jingle our bells and rock. Let us share with you our favorite pieces of contents and campaigns for this season!
Design thinking in the digital space - Ballantine's repositioning
Nov 19, 2020 10:59:58 AM / by Mariann Takács
Marketing should not be an area where we hold our breaths and follow the beaten path only. The phrase thinking outside the box could seem a little too extreme and indefinite though. What if we could easily be innovative while not jumping into the unknown without a parachute? A couple of guidelines, a frame of logical steps are just enough to give us that extra support while designing amazing strategies.
Influencer stories - Daniel Jensen: From photography to content creation
Oct 9, 2020 10:08:38 AM / by Mariann Takács posted in Influencer, influencer marketing, authenticity, photography, passion, content creator, dreamingbigger
What does it really mean to be an influencer? Or better said content creator. Because it all begins with a great content..
CBD products and influencer marketing? Easier than you'd think.
Oct 2, 2020 3:26:40 PM / by Mariann Takács posted in Influencer, influencer marketing, sales, natural, geographical search, CBD, hashtag search, keywords
We were ecstatic to see a rising number of CBD brands using our influencer marketing services these days. We're talking about an industry that sold almost ten times more in 2019 than it did 5 years ago just in the US market. It didn't take long before we became eager to find out everything there is to know about the topic: what does it take to create the most successful influencer marketing campaign in this intriguing industry?
Best of case studies - Puma's integrated marketing campaign
Sep 21, 2020 10:12:37 AM / by Mariann Takács posted in engagement, influencer marketing campaign, integrated marketing communication, reach, social media, puma
Last time we met here at our 'Best of' section we discussed the case of Jameson, creative concepts and partnerships. Now its Puma's turn to show us how it's done! We already mentioned their 80's style campaign in one of our short case studies, at least as far as figures go, but never did we go deep into the strategy and execution, nor did we mention the main point here: what can this project teach us about integrated campaigns?
Industry Chronicles - Measuring conversion in the Beauty Industry
Sep 16, 2020 1:57:54 PM / by Mariann Takács posted in beauty, brand awareness, conversion, engagement, influencer marketing campaign
After our Fashion industry overview, we move on to another bestseller topic in influencer marketing: beauty products and social media marketing has a very special bond, and soon you will see why.
Stay real - but for real!
Sep 3, 2020 5:08:49 PM / by Mariann Takács posted in Influencer, brand awareness, influencer marketing, sales, credibility, authenticity
Influencer marketing can be criticized in some aspects - just like any other industry. One of the biggest and most exciting questions in the world of social media is the authenticity of the contents we are exposed to day by day and its effect on the campaign results. So what's up with that?
Data, data everywhere but not a drop to drink
Aug 25, 2020 3:21:06 PM / by Mariann Takács
So close yet so far. Or any other saying I could use to try and describe the feeling you have when looking at a huge file filled with numbers. We know that many times in your daily work routine, you are the one fighting through the labyrinth of data, trying to translate it into usable information to support decision making. Well here's the thing: this isn't the case when it comes to your influencer marketing campaigns at Post For Rent.
Fashion industry might be one of the areas where influencers' opinion, experience and guidance serves customer's needs the most. Beautifully and effortlessly presented fashion items - not only by fashion influencers.